Tuesday, March 07, 2006

Belgian Beer no.28: Vedett, the star

Vedett, as the names says it’s a star. At the moment I am seeing Vedett everywhere I look. The advertising campaign was based on interaction: beer lovers were asked to send pictures of themselves to become Vedett ‘stars’ – with the picture printed on the back of the bottle. Interesting idea.
Vedett is produced by Duvel, and has a 5.2% alcohol (quite week for a Belgian beer, if you ask me).
No recipe.

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