Monday, July 30, 2007

Session 6 and Belgian Beer no.156: Hoegaarden Rosée

'When God created man, it was just for laughs!' or maybe 'The difference between a man and E.T.? E.T. calls home.'
This and many other 'female' jokes accompany the newly launched publicity campaign for Hoegaarden Rosée, a newby on the market. Clearly, the beer was 1 - designed for the summer and 2 - aimed at women. So I went and got myself a six-pack (how girly does this sound, eh?)
A fruit beer (raspberry) combining the flavors of the traditional Hoegaarden White now with hints of fruit and summer. And my entry for Session 6 hosted by Beer, Beats & Bites: The Session!
Taste? Well it's a fruit beer. I had a very long love affairs with cherry beers and still like an occasional Kriek. But I kind of prefer the Blanche avec Citron (a Hoegaarden White with a slice of lemon) over their rosier version. Plus the Hoegaarden Rosee almost doesn't taste like beer (it's a 4.5%). It does look very pretty though. Very pink.

5 comments:

Boak said...

The Campaign for Real Ale have suggested that real ale should be better marketed towards women.

http://news.bbc.co.uk/1/hi/uk/6934282.stm

Hope that kind of thing isn't what they have in mind...or does it work?

Andreea said...

boak, funny, as i replied to that same article. you know what? it does work. i can never bring myself to have a pint in the uk, although i'd probably drink the same quantity here ... just n a more 'refined' way. guess it's all about image :)

James said...

cool. a pretty beer.

Gregor said...

I tried this one for the first time on holiday in Brussels last week and I thought it tasted just like turkish delight. I know it's aimed at women but I really like it. My girlfriend disagrees though- she was drinking Grimbergen triple!

Andreea said...

james, indeed.
gregor, brave girlfriend :) but glad you liked the beer.