Vedett, as the names says it’s a star. At the moment I am seeing Vedett everywhere I look. The advertising campaign was based on interaction: beer lovers were asked to send pictures of themselves to become Vedett ‘stars’ – with the picture printed on the back of the bottle. Interesting idea.
Vedett is produced by Duvel, and has a 5.2% alcohol (quite week for a Belgian beer, if you ask me).